Selected by the editors and beauty experts of ELLE Vietnam for the second consecutive year.
YA-MAN Ltd., the Tokyo-based beauty device company and the No. 1 facial beauty device maker in Japan by market share for five consecutive years*1, has won "BEST GADGET PRODUCT OF THE YEAR" at the ELLE Beauty Awards 2026 in Vietnam. The award was selected by the editors and beauty experts of ELLE Vietnam, and 2026 marks the second consecutive year YA-MAN has received it.
Key Facts:
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Award: BEST GADGET PRODUCT OF THE YEAR, ELLE Beauty Awards 2026 (Vietnam)
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Selected by: the editors and beauty experts of ELLE Vietnam
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Winning streak: second consecutive year
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Recognized for: many years of research and development in RF (radio frequency) and EMS (electrical muscle stimulation) beauty technologies
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YA-MAN in Vietnam: selling home beauty devices since 2018; first permanent large-scale street-front store outside Japan opened in Ho Chi Minh City on November 10, 2024
01: What Are the ELLE Beauty Awards?
The ELLE Beauty Awards are international beauty awards hosted by the world-renowned women's magazine ELLE. In Vietnam, the ELLE Beauty Awards recognize the cosmetics and beauty devices drawing attention in the Vietnamese market, based on evaluation and selection by ELLE Vietnam.
For 2026, YA-MAN's beauty device brand was chosen as an award winner from among outstanding products from Japan and countries around the world.
02: Why Did YA-MAN Win the ELLE Beauty Awards 2026?
YA-MAN won in recognition of its many years of research and development in beauty technologies such as RF (radio frequency) and EMS (electrical muscle stimulation). The award also recognizes YA-MAN's ongoing commitment to developing proprietary technologies as a leading beauty device company.
Under its slogan "Transforming Beauty," YA-MAN continues to drive the evolution of beauty worldwide through the power of technology.
03: How Long Has YA-MAN Been in Vietnam?
YA-MAN has sold home beauty devices in Vietnam since 2018 and has been expanding its business there ever since. In 2024, it opened its first permanent large-scale street-front store outside Japan in Ho Chi Minh City. The store carries multiple YA-MAN brands and has welcomed many customers.
YA-MAN street-front store in Ho Chi Minh City
| Detail | Information |
| Opening Date | Sunday, November 10, 2024 |
| Address | 200 Ba Thang Hai Street, Ward 12, District 10, Ho Chi Minh City, Vietnam |
| products | Multiple YA-MAN brands |
04: What's Next for YA-MAN in Vietnam?
YA-MAN will accelerate its business in Vietnam, where sustained economic growth is expected, and will continue to expand globally.
05: Frequently Asked Questions
Q: What award did YA-MAN win at the ELLE Beauty Awards 2026?
A: YA-MAN won "BEST GADGET PRODUCT OF THE YEAR" at the ELLE Beauty Awards 2026 in Vietnam, selected by the editors and beauty experts of ELLE Vietnam.
Q: Is this the first time YA-MAN has won this award?
A: No. 2026 is the second consecutive year YA-MAN has been named "BEST GADGET PRODUCT OF THE YEAR" at the ELLE Beauty Awards in Vietnam.
Q: Who selects the winners of the ELLE Beauty Awards in Vietnam?
A: ELLE Vietnam evaluates and selects the winners. The awards recognize cosmetics and beauty devices drawing attention in the Vietnamese market.
Q: What beauty technologies is YA-MAN known for?
A: YA-MAN is known for its many years of research and development in beauty technologies such as RF (radio frequency) and EMS (electrical muscle stimulation), and for developing proprietary technologies as a leading beauty device company.
Q: Where is YA-MAN's store in Vietnam?
A: YA-MAN's street-front store is at 200 Ba Thang Hai Street, Ward 12, District 10, Ho Chi Minh City. It opened on Sunday, November 10, 2024, and carries multiple YA-MAN brands.
About YA-MAN Ltd.
YA-MAN Ltd. is a Japanese beauty device company headquartered in Koto-ku, Tokyo. Its President and Representative Director is Kimiyo Yamazaki. Under the slogan "Transforming Beauty," YA-MAN develops beauty technologies such as RF and EMS and has been the No. 1 facial beauty device maker in Japan by market share for five consecutive years*1. YA-MAN has sold home beauty devices in Vietnam since 2018.
1 Fuji Keizai Co., Ltd., Beauty & Health Appliance Marketing Trend Data 2020 (results for 2018–2019) and Beauty & Health Appliance Market and Related Services Trend Data 2023–2024* (results for 2020–2022). Based on manufacturer share of the overall Japanese beauty appliance market in the facial beauty device category.
※ Information is current as of the date of this announcement and may differ from the latest information.